Writing a Results-Driven Marketing Plan
The Nonprofit's Guide to Making Every Dollar Count
by Tiffany Meyer, president of Numa Marketing

Format: Paper
Size: 8x10, 192pp
Availability: Usually ships within 2-3 business days

List Price: $24.95

Search Inside the Book:
Table of Contents (PDF)
Introduction (PDF)

Product Description:
With this comprehensive, nonprofit-focused marketing handbook you’ll give your marketing the direction, focus and efficiency you need to maximize the smallest of budgets for optimum results. Each section uses narrative and worksheets to walk you step-by-step to position your organization, develop a simple, results-driven marketing plan, easily obtain buy-in from administrators and board members, efficiently report your progress, and continually improve your program for maximum results.

What People are Saying:
"The chapter on Getting Past the No-Budget Myth alone is worth the price of this book."
- Peg Giffles, NPower Seattle

“If you are like me, you’re an accidental marketer without the benefit of extensive marketing training. Writing a Results-Driven Marketing Plan is a very practical, hands-on guide that every overwhelmed nonprofit manager can use to build their marketing plan, and integrate it into every aspect of their organization.”
- Jono Smith, Senior Manager, Network for Good

“Writing a Results Driven Marketing Plan provides busy nonprofit staff with a veritable cookbook to create satisfying communications. The templates simplify (but not dumb down) the process for novice marketers. Those with more experience will find the book brimming with useful tools for working with committees.” 
- Jeanne Kojis, Executive Director, Nonprofit Network