Graphic Identity Design

Designer: Function Digital Design with creative direction by Tiffany Meyer, Numa Marketing
Client: Community Choices • Vancouver, WA
Purpose: In 2006, Community Choices was struggling to easily connect their constituents, public and government officials to their organization's unique advocacy purpose. The former name, Community Choices 2010, and corresponding acronym, CC2010, gave their publics the impression that their function would end in the not-so-distant future. And finally, staff struggled to maintain a consistent look and feel for the variety of promotional materials that were produced in-house.

Numa Marketing worked with partner Function Digital Design to assist Community Choices in creating a unique graphic identity that portrayed the progressive, cutting-edge personality and advocacy function of the organization.

Specific support included:

• Logo design and tagline development
• Feedback focus group development and management
• Stationary design
• Graphic standards guide development