National Outreach Campaign Design

Designer: TIffany Meyer, Numa Marketing
Client: Intuit, Inc. • San Diego, CA and Washington, D.C.
Purpose: The Intuit® Financial Freedom Foundation serves as the philanthropic arm of Intuit, Inc., providing access to TurboTax® Freedom Edition free online tax prep software to low-wealth taxpayers.

In 2007, the client needed support in conducting a complete enhancement of campaign messaging and outreach materials design. Existing campaign materials were simply too "corporate-oriented" without consideration to common language barriers, and key needs of their target audiences. Meyer worked in partnership with the program manager and nationwide team to develop succinct, accessible campaign messaging, as well as a coordinated package of materials that partner nonprofits could easily and effectively disseminate to target audiences.

Specific support included:

• Marketing plan development
• Messaging brief development
• Copy writing
• Campaign collateral graphic design
• Spanish translation coordination
• Project management
• Creation of web downloads and flyer thumbnails for client web site