Small Business Marketing Collateral Design

Designer: TIffany Meyer, Numa Marketing (Logo was designed by an outside party)
Client: Natural Instincts Healthy Pet Center • Alpine, CA
Purpose: Natural Instincts is a unique, family-owned pet store founded in 2008 in a small community outside of San Diego, California. More than a pet store, the company aimed to significantly enhance public awareness among dog and cat owners of the vital link between what we feed our pets and their health, quality of life, and lifespan. In addition to offering a full line of naturally derived, highest quality dog and cat products, they also aimed to build a broader regional brand, and eventually grow substantially with online product sales.

To acheive these goals, Numa Marketing worked in partnership with the store owner to fully enhance their company brand, graphic identity (using their existing logo), and brand messaging. We designed a comprehensive, coordinated set of print marketing collateral materials, including pocket cards, rack cards, in-store posters, car wrap, signage, and a company brochure.

Specific support included:

• Market research and positioning strategy
• Brand messaging
• Graphic identity design
• Marketing collateral design
• Copy writing
• Prepress