Small Business Website Design

Designer: TIffany Meyer, Numa Marketing • Sandra McCormack, Sueko Design
Client: Natural Instincts Healthy Pet Center • Alpine, CA
Purpose: Natural Instincts is a unique, family-owned natural pet store founded in 2008 in a small community outside of San Diego, California. Much more than a pet store, the company aimed to significantly enhance public awareness among dog and cat owners of the vital link between what we feed our pets and their health, quality of life, and lifespan. In addition to offering a full line of naturally derived, highest quality dog and cat products, they also aimed to build a broader regional brand, and eventually grow substantially with online product sales. Finally, as a micro-business with limited staff resources, they required a web solution that allowed for in-house maintenance.

To acheive these goals, Numa Marketing worked in partnership with the store owner to develop a site design concept, site architecture, and all site content and search engine optimization. While still in development, we will be working with Sueko Design to implement the site development using WordPress, to allow for ease of maintenance by the store owner.

Specific support included:

• Creative direction
• Graphic design of site concept, custom images
• Site planning and architecture
• Site copy writing and search engine optimization
• Technical site development using Word Press