Small Business Graphic Identity Design

Designer: Numa Subcontractor, Jane Pelliciotto, Allegro Design
Client: Northwest Maritime Industrial, a business enterprise of the Siletz Tribal Business Corporation • Lincoln City, OR
Purpose: Northwest Maritime is a new business enterprise of the Siletz Tribal Business Corporation, founded in late 2007. The company hired Numa Marketing for a complete marketing package to lay the foundation for the company's successful launch.

One of the first tasks Numa Marketing embarked on was establishing a graphic identity for the company. In partnership with subcontractor, Jane Pelliciotto of Allegro Design, Tiffany Meyer project managed the graphic identity project, supporting the client through the often difficult taks of obtaining board and staff buy-in, and ultimately selecting the best possible logo and identity elements to represent the organization's distinctive competence.

Specific support included:

• Company name research
• Market research and recommended positioning strategy
• Creative direction
• Logo design
• Focus group survey development and coordination (to aid buy-in and final logo selection)
• Stationary design
• Graphic standards guide development