Marketing Product Catalog Design

Designer: TIffany Meyer, Numa Marketing
Client: PuddleDancer Press • San Diego, CA
Purpose: A small, independent publisher, PuddleDancer Press develops and publishes books and publications based on the Nonviolent Communication process developed by Dr. Marshall Rosenberg, Ph.D. They also serve as the marketing arm of the Center for Nonviolent Communication, an international peacemaking and training organization.

Since 2004, Numa Marketing has served as the company's part-time marketing director, managing all aspects of the marketing program. At the start of our relationship, the organization's existing marketing materials and web site were in need of a streamlined, consistent graphic look and updated, strategic marketing copy.

Numa marketing developed the overall look and feel of PuddleDancer's marketing materials, including their product catalog, marketing flyers and postcards distributed at relevant conferences, web site, e-newsletter, and other electronic communications. In addition, all marketing and web copy were completely overhauled for consistency and more strategic impact on the target audience.

Specific support included:

• Marketing plan development
• Messaging brief development
• Copy writing
• Graphic design of product catalog, marketing flyers, author self-promotion kits, postcards, and special mailings