Writing a Results-Driven Marketing Plan:
The Nonprofit's Guide to Making Every Dollar Count

by Tiffany Meyer, president of Numa Marketing
Format: Paper
Size: 8x10, 192pp
Availability: Usually ships within 2-3 business days
List Price: $24.95

Search Inside the Book:
Table of Contents (PDF)
Introduction (PDF)

Product Description:
'Sorry, there's no budget for that.' If you work for a nonprofit, you've heard this before. When marketing takes a back seat to the daily grind, getting the support you need to get the job done right can be an ongoing challenge. Yet now more than ever, marketing is an essential tool for nonprofits to better serve their communities, stand out from the competition, and secure their financial future.

With this comprehensive, nonprofit-focused marketing handbook you’ll give your marketing the direction, focus and efficiency you need to maximize the smallest of budgets for optimum results. Each section uses narrative and worksheets to walk you step-by-step to position your organization, develop a simple, results-driven marketing plan, easily obtain buy-in from administrators and board members, efficiently report your progress, and continually improve your program for maximum results.

Even if you're brand new to marketing, you'll find this handbook accessible and easy to use. Practical, nonprofit-focused worksheets and sample plans will help you: - Tell your customers who you are in a manner that sticks - Get past the 'no-budget myth' - Land buy-in from board and administrators - Keep marketing efficient and cost-effective - Reduce unnecessary costs in your publications - Easily evaluate and report results - Increase revenue, memberships, donors, partners, enrollment, grant funding, event attendance, and more!

What People are Saying:
"The chapter on Getting Past the No-Budget Myth alone is worth the price of this book."
- Peg Giffles, NPower Seattle

“If you are like me, you’re an accidental marketer without the benefit of extensive marketing training. Writing a Results-Driven Marketing Plan is a very practical, hands-on guide that every overwhelmed nonprofit manager can use to build their marketing plan, and integrate it into every aspect of their organization.”
- Jono Smith, Senior Manager, Network for Good

“Writing a Results Driven Marketing Plan provides busy nonprofit staff with a veritable cookbook to create satisfying communications. The templates simplify (but not dumb down) the process for novice marketers. Those with more experience will find the book brimming with useful tools for working with committees.” 
- Jeanne Kojis, Executive Director, Nonprofit Network