competitive health analysis:
market intelligence to revitalize your competitive edge

If you’re reading this, chances are you’ve already sensed that your organizational health is not thriving. Or, perhaps your business has reached a financial plateau. Maybe the culprit is a sluggish product line, a rapidly shifting industry landscape, a sudden drop in your donor base, changing customer needs, or the introduction of a major new competitor. Whatever the impetus, the challenge is rapidly affecting your bottom line — and you need to determine your next move intelligently.

Our Competive Health Analysis uses comprehensive market intelligence research to fully evaluate your current competitive health — analyzing your industry, products/services, customers, competitors, organizational alignment with your primary purpose and distinctive competence, and a comprehensive SWOT analysis. Additionally, we take a close look at your marketing program itself, determining your key strengths, available assets, and how well your tactics, publications, and website are doing their intended job.

With this intelligence to guide us, we then make expert recommendations to strengthen your competitive health from the inside out. From program or service enhancements that better align with customer needs or industry trends, to new equipment purchases, or pursuing a new, untapped market — your custom recommendations will arm you with the market intelligence and roadmap you need to thrive. For a more detailed estimate, a description of our approach, and list of specific deliverables, please contact us.

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