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In today's highly competitive marketplace, grabbing — and keeping — the attention of your target customers, donors, volunteers and constituents requires more than a clever advertisement. Standing out from the wealth of choices and information competing for your customer's atttention requires messaging grounded in what makes your organization remarkable.
Our Market Positioning services offer expert recommendations to position your organization, products or services in the mind of your customer, and in relationship to your competition. We think of market positioning as the foundation that will move your nonprofit organization or small business from re-active and costly, to confident and results-driven. We ground your positioning in what you do better than anyone else, whether that be the quality of your customer service, your unique credentials, or a method of service delivery that your customers are begging for.
Our process begins with our comprehensive Competitive Health Analysis research, providing a complete analysis of your industry, products/services, customers, competitors, organizational alignment with your primary purpose and distinctive competence, and a comprehensive SWOT analysis. Additionally, we take a close look at your marketing program itself, determining your key strengths, available assets, and how well your tactics, publications, and website are doing their intended job.
With this intelligence to guide us, we recommend a creative tagline and positioning strategy designed to quickly and easily communicate your distinctive competence in language your customers understand. Your market positioning strategy will inform the development of all future marketing materials, while also serving as your strategic compass in future business development, or product/service development.
For a more detailed estimate, a description of our approach, and list of specific deliverables, please contact us.
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