market positioning
We think of market positioning as the foundation that will move your nonprofit organization from re-active and costl, to confident and results-driven. Without question, market positioning is the best investment your organization can make to secure your financial future.

At project end, you’ll fully understand the nuances of your market, competitors, customers and donors. Equally important, you’ll know what makes your products/services or programs exceptional (or what can make them exceptional) — not based on what you think makes them great, but on what your potential customers actually want, and what the competition doesn’t offer.

We’ve nailed down a very efficient process that allows us to complete our market positioning work in a manner of weeks. We combine qualitative and quantitative research, blend it with our creative juices, and turn out a set of positioning recommendations that will serve as the foundation for all future marketing, fundraising and public relations efforts for years to come.

For a more detailed estimate, a description of our approach, and list of specific deliverables,
please contact us.