market research and strategy services
One of the most costly mistakes nonprofits and small businesses can make is operating or marketing blindly — without a strong sense of where they fit in the increasingly competitive landscape and tough economic conditions in which they operate.

Our market research and marketing strategy services focus entirely on helping you thrive. To strengthen your competitive health and ensure your financial sustainability. To help you eliminate marketing program waste, focus limited marketing resources where results will be highest, fully understand the motivations of your target audiences/customers, and arm you with a succinct marketing strategy and engaging messaging that tells your story in a manner that sticks. Quite often, our clients purchase the services below as a combined package, offering one of the most comprehensive research and marketing strategy insights available.

competitive health analysis and market positioning
Our cornerstone market research, positioning, and strategy services are the intelligence behind what keeps our marketing "smart." They serve as our map and compass to strengthen your competitive health, diversify revenue streams, tell your unique story, and ensure your financial sustainability.

marketing publication audits
We start with a comprehensive print and electronic publication review — analyzing over a dozen different publication success factors including competitor publication comparison, alignment with your marketing plan, effectiveness of copy and design, and brand voice. Your audit report will include a summary of our analysis as well as easy-to-use, prioritized, expert recommendations to make your collateral work harder, typically for a much smaller price tag.

marketing plan development
If you've ever struggled obtaining board buy-in for your market strategy, consistently measuring and reporting results, or knowing where to focus your limited resources, our marketing plans can make these challenges a thing of the past.

strategic messaging brief
Now comes the fun part — Translating your market research and positioning strategy into intriguing, authentic, and engaging copy — dripping with the personality and vision of your brand voice. Your messaging brief is designed to ensure consistent use of this copy, and in turn to contribute substantially to the results you can enjoy. It will serve as a creative guide to your marketing team, while also arming you with ready-to-use talking points for administrators.

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