marketing starter kit package
just for micro-orgs

what you receive:

• Market Research and Strategy Brief — Up to 15 hours of basic market research, client interviews, and strategy design to advise you on a marketing strategy that emphasizes what you do better than anyone else. You'll gain critical insight into your competition (yes, even nonprofits have competition!), target audiences/customers, potential customers, your key strengths / weaknesses / opportunities / threats, and much more. We turn this reseach into an overall strategy recommendation, tagline, and elevator speech for your business or nonprofit.
• Marketing Plan — We develop a simple, user-friendly marketing plan to ensure you stay pro-active, which helps eliminate waste of time/resources by keeping focused on the outcomes you'd like to achieve.
• Marketing Collateral Only Package — All of the same support/deliverables of the Print Collateral Only Package, including one key marketing piece and business card design.
• Website Only Package — All of the same support/deliverables of the Website Only Package — choose from basic, moderate and robust web design packages when you place your order.

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our process:

1. Initial Consultation — Once your order is placed, we'll schedule a free 30-minute consultation with you to confirm your goals, outcomes you'd like to achieve, and a timeline for completion. This call will also be used to confirm our process with you.
2. Market Research — Over the course of the first 2-4 weeks of our engagement, we will use our proven process to conduct relevant market research, and interviews with you to. We'll then translate this information into an easy-to-use written report that includes our recommended marketing strategy, tagline, key message points, and an elevator speech for your organization. Our clients have found this component to be one of the most valuable business / organizational development tools they've ever received.
3. Strategy Brief Presentation — During a 60-90 minute phone based meeting, we'll present the strategy brief to you, walking you through the key data points and what they mean, and the reasoning behind our recommendations. You'll have the opportunity to ask questions and discuss any of the findings.
4. Marketing Plan — Once the Strategy Brief is complete, we'll develop a simple, user-friendly marketing plan to provide direction and focus to your promotion efforts. You'll participate via a few phone-based interviews to clarify outcomes you'd like to achieve, to brainstorm promotion tactics, and more.
5. Print Collateral Design Phase — Once your marketing plan is complete, we'll begin on your Print Collateral Package. We'll follow the same steps and process identified in the Print Collateral Only Package.
6. Website Development Phase — Once your marketing plan is complete, and at the same time we're developing your print collateral, we'll begin on your website design. We'll follow the same steps and process identified in the Website Only Package.

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package fees and ordering:

Below is a fee schedule for our micro-org packages based on the size of website you need. To order your package, please contact us directly to confirm a service agreement and payment schedule. Contact us now >>

Marketing starter package with basic website - up to 5 pages
Includes all market research and strategy, marketing plan, one key marketing piece, and basic website design of up to 5 pages (website copy provided by client).
$5,000.00

Marketing starter package with moderate website - 6-10 pages
Includes all market research and strategy, marketing plan, one key marketing piece, and basic website design of 6-10 pages (website copy provided by client).
$6,000.00

Marketing starter package with robust website - 11-15 pages
Includes all market research and strategy, marketing plan, one key marketing piece, and basic website design of up to 11-15 pages (website copy provided by client).
$6,750.00

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