Marketing Collateral Design

Designer: TIffany Meyer
Client/Employer: Child Care Resource and Referral of Southwest Washington (CCRR) • Vancouver, WA
Purpose: While employed with Educational Service District 112 in Vancouver, Washington, Tiffany Meyer supported CCRR in developing a comprehensive marketing strategy, and a corresponding graphic identity and collateral materials.

After completing the graphic identity design, Meyer incorporated the look into a set of marketing and outreach materials. Some materials were directed to parents and printed in both English and Spanish. Other materials were directed to large employers, offering the referral service and support in finding childcare as an added employee benefit.

Specific support included:

• Marketing plan development
• Copy writing
• Coordinating Spanish translation
• Graphic design of parent-directed brochure, employer-directed brochure, flyers and posters, and advertisements