pre-recorded teleseminar:
tiny fish, big pond — market positioning
for economic survival

Critical insight and practical tips to get your small business, solo practice, or nonprofit noticed by emphasizing what you do best

Fee: $20.00

 

What you'll learn: Marketing is not just about fancy words and eye-catching images anymore. In today's highly competitive, information-rich world, your customers, donors, and patrons want more than a remarkable headline or eye catching flash animation. Getting their attention — and turning them into evangelical customers — requires organizations, programs, products, and customer experiences that are themselves remarkable.

Surviving in today's economy — and ultimately, building a financially sustainable business or nonprofit — begins with building your competitive health from the inside out.

In this engaging session, nonprofit and small business marketing expert Tiffany Meyer introduces the critical relationship between your financial sustainability and market positioning that goes far beyond "just words." Learn a simple method to identify your organization's distinctive competence, and steps to translate that distinctive competence into engaging, authentic messaging that gets noticed. Whether you're a seasoned pro, or brand new to marketing, you'll walk away with tangible action items to strengthen your organization's competitive health from the inside out.

Who Should Hear this Teleseminar:

• Small business owners
• Freelance or solo practitioners
• Marketing coordinators, managers and directors
• Communication coordinators, managers and directors
• Public relations coordinators, managers and directors
• Program managers and directors
• Fundraisers and development officers
• Board members
• Grassroots marketers

About your presenter:
Tiffany Meyer is president of Numa Marketing and has spent more than 15 years advising clients and employers how to market smarter. Her work has taken her to the grassroots trenches of social causes, the upper rungs of multi-million dollar corporations, the small town classrooms of public school districts, the elder councils of Tribal Communities, and the ad hoc meeting rooms of hometown small businesses. She publishes a monthly ezine, The Smart Marketer, presents on marketing communication topics nationwide, and is the author of Writing a Results-Driven Marketing Plan: The Nonprofit’s Guide to Making Every Dollar Count.