12/16/09 teleseminar:
making every dollar count — writing a results-driven marketing plan

Not using a marketing plan? Here's your path to get passed the most common reasons small businesses and nonprofits don't map where they want to go

Date: Wednesday, December 16, 2009
Time: 9:30am-10:45am PST
Fee: $25.00

Can't attend the live teleseminar? Register now and you'll receive access to the recorded teleseminar immediately following the event.

What you'll learn: Does your marketing plan look more like a checklist of tasks than a tool to drive you toward specific, measurable results? Do you struggle knowing the best place to allocate your limited marketing resources? Do you find yourself in re-active mode, without an indication which marketing tactics are the most effective, particularly in a volatile economy and swiftly-changing marketing industry? Is obtaining board or administrator buy-in for your marketing program budget an upward battle?

If you’ve answered “yes” to any of these questions, start 2010 with a tool guaranteed to keep marketing waste at bay. In this engaging teleseminar, small business and nonprofit marketing expert, Tiffany Meyer, introduces the key steps to create a simple, results-driven marketing plan that maximizes even the smallest of budgets for optimum results. Learn the basic components of a simple, Results-Driven Marketing Plan that serves as your ally to obtain buy-in, keep your program focused, aid you in selecting THE most effective marketing tactics, and get results like increased revenue, market share, donors, improved brand awareness, and more. Meyer's methodology simplifies the planning process, while helping you overcome the most common barriers to marketing plan effectiveness that small businesses and nonprofits face each day.

If you don’t have money or time to waste—and let’s face it, NONE of us do—attend this teleseminar. The first 20 registrants will receive a complimentary pass to any future Smart Marketer Training Center teleseminar scheduled for 2010. Live teleseminar participants can get their question answered live by the presenter. Can't attend the teleseminar live? Register now and receive access to the audio immediately following the live call.

Who Should Attend this Teleseminar:

• Small business owners
• Nonprofit executives
• Freelance or solo practitioners
• Marketing coordinators, managers and directors
• Communication coordinators, managers and directors
• Public relations coordinators, managers and directors
• Program managers and directors
• Fundraisers and development officers
• Board members
• Grassroots marketers

About your presenter:
Tiffany Meyer is president of Numa Marketing and has spent more than 15 years advising clients and employers how to market smarter with integrated marketing campaigns grounded in your distinctive competence. Her work has taken her to the grassroots trenches of social causes, the upper rungs of multi-million dollar corporations, the small town classrooms of public school districts, the elder councils of Tribal Communities, and the ad hoc meeting rooms of hometown small businesses. She is the founder of the Help Share NVC Project, she publishes a monthly ezine, The Smart Marketer, presents on marketing communication topics nationwide. She is also the author of Writing a Results-Driven Marketing Plan: The Nonprofit’s Guide to Making Every Dollar Count, and is currently working on a small business marketing plan book, scheduled for publication in early 2010.