01/20/10 Live Teleseminar:
anatomy of a great website:
the must-have essentials every small business
or nonprofit website needs to generate great results

Day: Wednesday, January 20, 2010
Time: 10:00am-11:00am PST [NOTE: We changed our start time to 10:00am]
Fee: $25.00

What you'll learn:
Over the past year alone, the website has replaced most traditional print collateral and advertising as THE most important marketing tool small businesses and nonprofits have in their marketing arsenal. With the majority of your customers and stakeholders using the web to find you, ignoring the importance of a well-functioning, customer-driven website could be fatal. Unfortunately, a recent Ad-ology Research Study published on marketingprofs.com indicated that over half of small business do not have an active website, and among those who DO have a site, nearly 57% indicated their site wasn't performing as well as they'd like.

In this interactive, engaging teleseminar, small business and nonprofit marketing expert, Tiffany Meyer clarifies the essential components your website must have to provide maximum return on investment, and serve as the vital business development tool you need. Whether you're developing your website in-house, thinking of hiring a consultant, or would like to do a little of both, this seminar will inform you of the right questions to ask, the mistakes to avoid, and the critical functionality and design elements your site must have to get the right traffic, and convert them once they find you.

Who Should Attend this Teleseminar:

• Small business owners
• Freelance or solo practitioners
• Marketing coordinators, managers and directors
• Communication coordinators, managers and directors
• Public relations coordinators, managers and directors
• Program managers and directors
• Fundraisers and development officers
• Board members
• Grassroots marketers

About your presenter:
Tiffany Meyer is president of Numa Marketing and has spent more than 15 years advising clients and employers how to market smarter. Her work has taken her to the grassroots trenches of social causes, the upper rungs of multi-million dollar corporations, the small town classrooms of public school districts, the elder councils of Tribal Communities, and the ad hoc meeting rooms of hometown small businesses. She publishes a monthly ezine, The Smart Marketer, presents on marketing communication topics nationwide, and is the author of Writing a Results-Driven Marketing Plan: The Nonprofit’s Guide to Making Every Dollar Count.