04/21/10 Live Marketing Webinar:
Where do we want to go? Setting SMART marketing objectives for your small business or nonprofit

Day: Wednesday, April 21, 2010
Time: 10:00am - 11:00am PST
Fee: $25.00

What you'll learn:
You have very creative, out-of-the-box ideas for marketing your organization's services, products, or cause. But do you have measurable objectives for the specific outcomes you want to achieve as a result? If not, where is it you’re trying to go with your marketing efforts? And how will know when you get there? The key to making every marketing dollar count is grounding your marketing program in the measurable objectives you want to achieve.

In this engaging marketing webinar, small business and nonprofit marketing expert, Tiffany Meyer uses real-world examples to help you:

• Create SMART marketing objectives that are Specific, Measurable, Achievable, Relevant and Time-Based
• Identify the best-fit objectives guaranteed to move your business or nonprofit forward
• Ensure you're equipped with the data or analytics tracking you need to evaluate your progress in reaching your objectives
• Select marketing tactics, collateral, and campaigns based on the measurable objectives you want to achieve
• Strengthen existing marketing objectives to make administrator buy-in and accountability easier to achieve

Can't attend the live webinar? While participation on the live webinar is ideal for optimum audio quality, within 48-hours following the live call, registrants will receive an email providing a link to access the recorded webinar to view on your schedule.

Who Should Attend this Marketing Webinar:

• Small business owners
• Sole proprietors
• Freelance consultants
• Marketing coordinators, managers and directors
• Communication coordinators, managers and directors
• Public relations coordinators, managers and directors
• Program managers and directors
• Fundraisers and development officers
• Board members
• Grassroots marketers

About your presenter:
Tiffany Meyer is president of Numa Marketing and has spent more than 15 years advising clients and employers how to market smarter. Her work has taken her to the grassroots trenches of social causes, the upper rungs of multi-million dollar corporations, the small town classrooms of public school districts, the elder councils of Tribal Communities, and the ad hoc meeting rooms of hometown small businesses. She publishes a monthly ezine, The Smart Marketer, presents on marketing communication topics nationwide, and is the author of Writing a Results-Driven Marketing Plan: The Nonprofit’s Guide to Making Every Dollar Count.