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nonprofit marketing e-courses
YOUR FIRST COURSE IS ABSOLUTELY FREE ...
Does a day out of the office attending a seminar inevitably mean two days catching up on phone calls and emails? Not for you? Why not try our marketing e-courses. These affordable email-based classes give you sound bytes of focused training on a variety of nonprofit marketing topics — all on your schedule.
We’re so confident that you’ll enjoy this unique and flexible learning format that we’re offering the first e-course in our series absolutely free. Give it a try. If you like it (and we know you will), sign up for more e-courses. Just $25 per course.
e-Course schedule:
Who are we? Defining your organization's distinctive competenceWhere do we want to go? Setting measurable marketing objectives
Who do we want to reach? Defining your target audiences
Not sure if an e-course is
right for your learning needs?Try your first course
for free and give it a try.
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how our e-courses work
Who are we? Defining your organization’s distinctive competence
Before you sit down to write the copy for that marketing brochure, or even before you put this year's nonprofit marketing plan together, it's essential to know what really sets your organization apart from the competition. Is it your approach to service? Your unique products or services? The quality of your leadership?
This nonprofit marketing e-course will walk you step-by-step to determine your organization's core strengths, define your distinctive competence, and ultimately help you define your organization's top three selling points. Leave the e-course ready to write marketing plan, and develop marketing copy that more effectively helps you reach your marketing objectives.
Length of course: 3 segments, sent once-per-week
Course fee: ABSOLUTELY FREE! Try this first course in our series absolutely free to get a feel for how our e-courses work! To sign up, simply click the button below.
Where do we want to go? Setting measurable marketing objectives
You have very creative, out-of-the-box ideas for marketing your nonprofit’s services, products, or cause. But do you have measurable objectives for the specific outcomes you want to achieve as a result? If not, where is it you’re trying to go with your marketing efforts? And how will know when you get there?
The key to making every dollar count is starting with the measurable objectives you want to achieve. Leave this e-course with defined marketing plan objectives that are specific, easy to measure, achievable, targeted, and are focused on getting your organization where you want to go.
If you've already set your marketing objectives, or are mid-year in your marketing efforts, this e-course will help you evaluate and strengthen your existing objectives — ensuring your accountability to organizational leadership.
Length of course: 3 segments, sent once-per-week
Course fee: just $25.00
Who do we want to reach? Defining your target audiences
Effective nonprofit marketers need to know each of their customers like the back of their hand. For organizations that need to reach a variety of diverse audiences, this e-course will help you improve how your target each.
This nonprofit marketing e-course will help you define your specific target customers, connecting you to their unique needs. Determine the common factors influencing this market's decision to buy (or use your services), where they "buy," and who influences their decision to buy.
Leave this e-course with clarity on your most viable customers, and the best possible tactics you can use to reach them.
Length of course: 3 segments, sent once-per-week
Course fee: just $25.00