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Hee Hee Illahee RV Resort Web Site Design Sample

 

Hee Hee Illahee RV Resort
Web Site Development and Design

Designer: TIffany Meyer, Numa Marketing • Sandra McCormack, Sueko Design (Flash Animation)
Client: Hee Hee Illahee RV Resort • Salem, OR
Purpose: Hee Hee Illahee RV Resort is a business enterprise of the Siletz Tribal Business Corporation, in operation since 2005. In 2009, the Resort was in need of a complete website makeover. They required a site that was user-friendly to their primarily senior clientele, emphasized the top selling points of the Resort and its nearby tourist attractions, and supported efficiency in day-to-day operations. It was critical that the site set them apart from the competition and played an integral role in boosting occupany rates, particularly in the off-season.

Prior to designing the website, Numa Marketing conducted comprehensive market positioning research to clarify the Resort's distinctive competencies, potential customers/markets, and to inform the overall strategy for the site design. We then provided concept to completion site design support, including site planning, creative direction, graphic design, technical development, copy writing, search engine optimization, etc. The site included two flash photo galleries to immediately connect visitors to the key strengths of the resort, and the major attractions of Oregon's Willamette Valley.

Specific support included:

  • Market research, market positoning and marketing strategy advisement
  • Marketing messaging brief
  • Marketing plan
  • Site design creative direction
  • Copy writing and search engine optimization
  • Graphic design
  • Technical site development and flash animation of photo galleries
 
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