PuddleDancer Press
e-Card design

Designer: TIffany Meyer, Numa Marketing
Client: PuddleDancer Press • San Diego, CA
Purpose: A small, independent publisher, PuddleDancer Press develops and publishes books and publications based on the Nonviolent Communication process developed by Dr. Marshall Rosenberg, Ph.D. They also serve as the marketing arm of the Center for Nonviolent Communication, an international peacekeeping and training organization.

In 2006, the company wished to leverage their relationship with the founders of the Season for Nonviolence, and their contact list of over 8,000 people, with a viral marketing campaign. Numa Marketing designed an intriguing e-card, and corresponding email campaign to persuade recipients to distribute the e-card to as many people during the Season for Nonviolence as possible.

Specific support included:

• Copy writing
• Graphic design