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Bag & Baggage Productions



While Scott Palmer's artistic vision was solid, the misaligned visual and message identity of his theatre's early startup brand was keeping him from reaching a critical mass of patron support. With ambition to quadruple his annual revenue in five years and build his own theatre space, Scott recognized it was time for change.

We art directed the development of a new logo and identity design that reflected the company's origin—a traveling company literally performing out of luggage cases—and it's founder's artistic vision. With support from volunteer partners and arts supporters Greg Coyle and Shawn Jones, we arrived at the identity's core statement of their "remarkabilty factor"—REAL. PROVOCATIVE. THEATRE. We built out type styles, color palette, and a set of core email campaign designs to be customized and implemented by their internal team.

“With Numa Marketing's guidance, we were able to give our entire organization a new, compelling, and effective brand. Their work was exceptional and truly helped create a brand that launched us into greater success. As the critics would say, a smash hit!”

—Scott Palmer, Artistic Director, Bag & Baggage Productions

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