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client case study



As a boutique travel company on the cusp of growth, Bella Terra needed to set themselves apart to attract and keep more of their best-fit, luxury travel clients. That started with my developing a comprehensive brand strategy, customer personas, and an identity reboot to better articulate the personality, expertise and passion for travel that was deeply embedded into the existing client experience. A messaging platform better expressed the company's unique value, while the reimagined identity modernized and personalized the design.  

In partnership with New Why, I designed a fully updated website, complete with stunning destination image galleries, brand-aligned copy and compelling offers to generate a steady stream of leads. Additionally, I designed and wrote all content for a free, gated Smart Travel Guide to Europe and corresponding lead gen campaign to kick off the company's marketing program.

The WordPress site integrates the responsive Divi component library. + view the website

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