Teaching comes naturally to Wendy. After practicing and teaching fellow NDs for more than a decade, she realized she wanted to scale her impact with a personalized wellness brand and a growing offering of deeply-personalized courses and content to teach every day people how to embrace a life of vitality. To get there, she needed help. We started by building her a comprehensive brand strategy, including a simple product model, fee structure, and customer personas for her new education business line.
We then dove into the fun stuff—designing an identity that really spoke to Wendy's deeply compassionate nature, vibrant energy and her "food as medicine" approach. Working with Portland-based photographer, Andrew Paul, I art directed a full day photoshoot. I then incorporated Andrew's stunning photography into a stationary package, email template, and a website design, matching the design with brand-aligned copy. The WordPress based website was developed by our partners at New Why Web, and is built on the Divi component library. + view website
I continue to work with Wendy as a writing coaching, helping her embrace her unique voice across her content, build muscle memory to better connect her ideas to her audience, and grow her following.