Dr. Wendy Leigh White, ND

 

BRAND STRATEGY + IDENTITY DESIGN  |  MARKETING PROGRAM DESIGN  |  WEBSITE DESIGN + DEVELOPMENT  |  CREATIVE SERVICES

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Teaching comes naturally to Wendy. After practicing and teaching fellow NDs for more than a decade, she realized she wanted to scale her impact with a personalized wellness brand and a growing offering of deeply-personalized courses and content to teach every day people how to embrace a life of vitality. To get there, she needed help. We started by building her a comprehensive brand strategy, including a simple product model, fee structure, and customer personas for her new education business line.

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We then dove into the fun stuff—designing an identity that really spoke to Wendy's deeply compassionate nature, vibrant energy and her "food as medicine" approach. Working with Portland-based photographer, Andrew Paul, I art directed a full day photoshoot. I then incorporated Andrew's stunning photography into a stationary package, email template, and a website design, matching the design with brand-aligned copy. The WordPress based website was developed by our partners at New Why Web, and is built on the Divi component library. + view website

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I continue to work with Wendy as a writing coaching, helping her embrace her unique voice across her content, build muscle memory to better connect her ideas to her audience, and grow her following.