EcoDistricts Certified

 

SERVICE AND PROGRAM DESIGN  |  WEB DESIGN + DEVELOPMENT  |  BRAND IDENTITY

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As a social enterprise nonprofit working in the highly competitive, global space of sustainable urban development, EcoDistricts needed a strong digital presence to help build market excitement about their unique niche of services. The site architecture needed to optimize design flexibility for in-house management while elevating best-in-class design and storytelling. Though initiated while Numa Marketing founder Tiffany Meyer was employed by EcoDistricts, we were hired to complete the project's final phase.

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In partnership with our partners at New Why, we built the site's user experience and content architecture while art directing the overall design. This included directing a staff photoshoot for brand-aligned team images and acquiring a full library of gritty urban photos to bring the EcoDistricts story alive. The WordPress site thoughtfully considered a "minimum viable product" approach to the user experience and functional features to best utilize the organization's limited resources. The final site integrates the responsive Know How flex components, a custom media asset library (called the Information Exchange), a blog, an event calendar, a Woo Commerce shopping cart, a customized user interface for clients to track their multi-year progress as they pursue EcoDistricts' certification, and a searchable global registry of neighborhoods that have fulfilled EcoDistrict's Certified requirements. + view website