Glass Elevator

 

BRAND STRATEGY  |  MARKETING PLAN DEVELOPMENT  |  WEBSITE DESIGN + DEVELOPMENT  |  CREATIVE SERVICES

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This communications consulting start-up team sought our leadership to build their business plan and launch strategy from the ground up. Over a series of workshops with the co-founders, we collaboratively built the fundamentals of their brand strategy, business identity and competitive positioning, ultimately recommending a niche of services and a unique organizational analysis research methodology that grew from their unique skillset and personalities. Core to this support was arriving at their business name—Glass Elevator—which stood as a metaphor for breakthrough thinking during times of significant organizational change. 
 
We developed a tagline, logo, graphic identity and fully branded service names and client deliverables. And we executed a comprehensive messaging platform and launch marketing plan to meet ambitious start-up revenue goals.