our approach

Every strategy or creative we recommend begins
and ends with clarity on the results you need to achieve.

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In a nutshell, our approach starts with you. What’s the biggest challenge or market opportunity facing your business or nonprofit right now? What motivated you to seek outside counsel? What does success look like?

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Then we dive deeper to clarify what makes your organization, your product or your service, remarkable—and if there are barriers in the way to realizing success (or better yet, opportunities you haven’t yet seized).

 

Then the magic starts. We tinker and ponder. White board and research. Collaborate. Sometimes we go for a long walk until our recommendations are fully simmered, and we provide you with a game plan to address your business challenge head on—affordably, efficiently and driven toward results.

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Sometimes that plan is all creative: an identity that puts a voice and face to your vision, or an updated website better aligned to your sales or fundraising strategy and armed with conversion-centered design. Other times it’s strictly strategic—a shift in positioning, a revamp to your core service, or a refocus to better-fit market segments. And often, it’s a healthy combination of everything we have to offer.